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Our task when working with Boots UK was to come up with a creative suite of visuals that would be the basis for an integrated campaign on Vitamins and Pain management.
In this saturated category we wanted to create something that would stand out from the crowd and reached consumers by grabbing their attention and hold it.
In order to stand out from the crowd we wanted our creative to showcase the products in an elemental setting - emphasising their effects and attributes in as tangible
The creative spawned a mass personalisation digital campaign that delivered nearly 10x return on advertising spend, boosting sales and has since inspired three additional campaigns with similar results.
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